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The INSIGHT blog is brought to you by the executive consultants and partners of EyeTraffic Media. Our ever-evolving blog forum offers independent commentary and reflection on the application of interactive marketing and the penetration of new media.
Tuesday, August 29, 2006
When Will RSS Be "Really Simple"?
Author:
George Assimakopoulos
Managing Director
For a technology that is heralded as being REALLY simple - RSS has been anything but. Many of my clients want to know when RSS will become more mainstream. I tell them that the adoption of RSS will dramatically be impacted when Microsoft releases their next version of Internet Explorer - and with their upcoming launch of the VISTA operating system.
With previous versions of IE, it’s pretty tough to know when a web page has an RSS web feed available. However, with IE 7 due to be released this winter, the header of the web page is scanned to see if the publisher has associated a web feed with that page. If a web feed is found, the web feed button on the toolbar lights up. In addition, the user can configure a sound to play when a feed is found, and the same of list of feeds associated with the page can be found under the Tools menu. With IE 7, the browser will detect when a page is really a web feed, and it will display a view of the feed that’s much easier to read. Users can even add the web feed as a favorite for quick access, right from the page.
In addition, the new Microsoft operating system - VISTA - scheduled to be released in early 2007 will have RSS built into all desktop applications. Similar to how we get notified in Outlook when new e-mail arrives - so will be the same for blog feeds and podcasts that we choose to be kept informed about. This will change the way that we communicate content to others - and how advertisers will communicate to us. Brace yourselves...Microsoft is REALLY trying to make RSS simple. Just like e-mail is today - RSS will become part of our everyday (online) lives.
George Assimakopoulos
Managing Director
For a technology that is heralded as being REALLY simple - RSS has been anything but. Many of my clients want to know when RSS will become more mainstream. I tell them that the adoption of RSS will dramatically be impacted when Microsoft releases their next version of Internet Explorer - and with their upcoming launch of the VISTA operating system.
With previous versions of IE, it’s pretty tough to know when a web page has an RSS web feed available. However, with IE 7 due to be released this winter, the header of the web page is scanned to see if the publisher has associated a web feed with that page. If a web feed is found, the web feed button on the toolbar lights up. In addition, the user can configure a sound to play when a feed is found, and the same of list of feeds associated with the page can be found under the Tools menu. With IE 7, the browser will detect when a page is really a web feed, and it will display a view of the feed that’s much easier to read. Users can even add the web feed as a favorite for quick access, right from the page.
In addition, the new Microsoft operating system - VISTA - scheduled to be released in early 2007 will have RSS built into all desktop applications. Similar to how we get notified in Outlook when new e-mail arrives - so will be the same for blog feeds and podcasts that we choose to be kept informed about. This will change the way that we communicate content to others - and how advertisers will communicate to us. Brace yourselves...Microsoft is REALLY trying to make RSS simple. Just like e-mail is today - RSS will become part of our everyday (online) lives.
posted by Eye Traffic @ 1:49 AM 
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