YouTube: Bridging The Mobile Video Gap?

Author:
Dinos Papanastasiou
Research Analyst

YouTube is not only the most popular video hosting site presently on the internet - it is also ranked as the eighth most visited website according to Alexa Web Search. Although this is a great accomplishment in itself, Google may have plans to expand YouTube’s opportunities into the mobile arena, where the possibilities of reaching the viewer with streaming video content on-the-go are endless.

Imagine watching morning news on the bus or watching highlights from last night’s game, all streamed directly to you via mobile internet. With YouTube bridging this media gap in an entirely new environment, it will attract users instantaneously with on-the-go needs.

As mobile devices are now becoming more like pocket computers its no wonder that video sharing has made a move into the mobile arena. YouTube, and possibly other online video networks, will try to grab mobile viewers wherever and whenever they are available. This is the merging of much more than simply the internet and cell phones. This could mean that audiences will now have the ability of a "third-screen" (cinema, television, and now mobile devices) as a preferred conduit to receive content.

Share Your Insight: Do you believe that on-demand video entertainment is ready for the mobile medium? What on-demand content do you belive is NOT ready for the "third-screen"?