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INSIGHT Blog
The INSIGHT blog is brought to you by the executive consultants and partners of EyeTraffic Media. Our ever-evolving blog forum offers independent commentary and reflection on the application of interactive marketing and the penetration of new media.
Monday, November 20, 2006
YouTube: Bridging The Mobile Video Gap?
Author:
Dinos Papanastasiou
Research Analyst
YouTube is not only the most popular video hosting site presently on the internet - it is also ranked as the eighth most visited website according to Alexa Web Search. Although this is a great accomplishment in itself, Google may have plans to expand YouTube’s opportunities into the mobile arena, where the possibilities of reaching the viewer with streaming video content on-the-go are endless.
Imagine watching morning news on the bus or watching highlights from last night’s game, all streamed directly to you via mobile internet. With YouTube bridging this media gap in an entirely new environment, it will attract users instantaneously with on-the-go needs.
As mobile devices are now becoming more like pocket computers its no wonder that video sharing has made a move into the mobile arena. YouTube, and possibly other online video networks, will try to grab mobile viewers wherever and whenever they are available. This is the merging of much more than simply the internet and cell phones. This could mean that audiences will now have the ability of a "third-screen" (cinema, television, and now mobile devices) as a preferred conduit to receive content.
Share Your Insight: Do you believe that on-demand video entertainment is ready for the mobile medium? What on-demand content do you belive is NOT ready for the "third-screen"?
Dinos Papanastasiou
Research Analyst
YouTube is not only the most popular video hosting site presently on the internet - it is also ranked as the eighth most visited website according to Alexa Web Search
Imagine watching morning news on the bus or watching highlights from last night’s game, all streamed directly to you via mobile internet. With YouTube bridging this media gap in an entirely new environment, it will attract users instantaneously with on-the-go needs.
As mobile devices are now becoming more like pocket computers its no wonder that video sharing has made a move into the mobile arena. YouTube, and possibly other online video networks, will try to grab mobile viewers wherever and whenever they are available. This is the merging of much more than simply the internet and cell phones. This could mean that audiences will now have the ability of a "third-screen" (cinema, television, and now mobile devices) as a preferred conduit to receive content.
Share Your Insight: Do you believe that on-demand video entertainment is ready for the mobile medium? What on-demand content do you belive is NOT ready for the "third-screen"?
posted by Eye Traffic @ 11:41 PM | 0 comments 
Friday, November 17, 2006
Why Video Podcasting Matters
Author:
George Assimakopoulos
Principal Manager
Video podcasting is a simple and open platform for distributing free video content via the Internet. It's simple enough that anyone with a video camera and Internet access can create one. It's based on RSS 2.0, which is an established, easy-to-understand spec, and can be extended if needed to accommodate future needs.
James Lewis for eCommerce In Action described the benefits for video content creators well. Video podcasting offers a way to deliver content directly to viewers. This offers many benefits for content creators:
- It cuts current distribution networks out of the loop
- It drives down distribution costs
- It avoids content limitations imposed by the FCC
- Content creators can reap the advertising revenue directly
- It makes content of niche interest more feasible to produce
- Content producers can directly measure download "audience"
This adds up to an important new Internet-based communication channel emerging within the next few months - one that all businesses can't afford to ignore.
Share Your INSIGHT:
How will you embrace Video Podcasting? Do you currently subscribe to video podcasts? If you do - share with us which ones you find to be best-in-class.
Your comments are always welcomed!
George Assimakopoulos
Principal Manager
Video podcasting is a simple and open platform for distributing free video content via the Internet. It's simple enough that anyone with a video camera and Internet access can create one. It's based on RSS 2.0, which is an established, easy-to-understand spec, and can be extended if needed to accommodate future needs.
James Lewis for eCommerce In Action described the benefits for video content creators well. Video podcasting offers a way to deliver content directly to viewers. This offers many benefits for content creators:
- It cuts current distribution networks out of the loop
- It drives down distribution costs
- It avoids content limitations imposed by the FCC
- Content creators can reap the advertising revenue directly
- It makes content of niche interest more feasible to produce
- Content producers can directly measure download "audience"
This adds up to an important new Internet-based communication channel emerging within the next few months - one that all businesses can't afford to ignore.
Share Your INSIGHT:
How will you embrace Video Podcasting? Do you currently subscribe to video podcasts? If you do - share with us which ones you find to be best-in-class.
Your comments are always welcomed!
posted by Eye Traffic @ 11:57 PM | 0 comments
