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The INSIGHT blog is brought to you by the executive consultants and partners of EyeTraffic Media. Our ever-evolving blog forum offers independent commentary and reflection on the application of interactive marketing and the penetration of new media.
Sunday, March 11, 2007
Web 2.0: WE are the Network
Author:
Dinos Papanastasiou
Research Analyst
Web 2.0 is the influx of next generation services offered by the internet. It is the idea that everyone everywhere can interact, share ideas, and voice their opinions. This concept has its roots when O’Reilly Media coined the term "Web 2.0" in 2004, as an increase of user based and social networking websites were beginning to gain mass popularity and fame. The internet was no longer a medium for one-sided business opportunities, but a large consortium of thought and discussion among anyone who has the connectivity.
According to Tim O’Reilly, the following is a succinct definition of web 2.0:
"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better as more people use them."
In Web 2.0, every individual can have a voice, and anyone can share their thoughts and ideas. Assistant Professor of Cultural Anthropology at Kansas State University Michael Wesch posted a fascinating depiction of Web 2.0 in his video Web 2.0 ... The Machine is Us/ing Us. This video illustrates the progression of internet connectivity and content along with the enhanced ability for interaction and the sharing of ideas between individuals.
Dinos Papanastasiou
Research Analyst
Web 2.0 is the influx of next generation services offered by the internet. It is the idea that everyone everywhere can interact, share ideas, and voice their opinions. This concept has its roots when O’Reilly Media coined the term "Web 2.0" in 2004, as an increase of user based and social networking websites were beginning to gain mass popularity and fame. The internet was no longer a medium for one-sided business opportunities, but a large consortium of thought and discussion among anyone who has the connectivity.
According to Tim O’Reilly, the following is a succinct definition of web 2.0:
"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better as more people use them."
In Web 2.0, every individual can have a voice, and anyone can share their thoughts and ideas. Assistant Professor of Cultural Anthropology at Kansas State University Michael Wesch posted a fascinating depiction of Web 2.0 in his video Web 2.0 ... The Machine is Us/ing Us. This video illustrates the progression of internet connectivity and content along with the enhanced ability for interaction and the sharing of ideas between individuals.
posted by Eye Traffic @ 2:07 PM 
3 Comments:
Hello Dinos,
As long as there are niche social networks and they continue to form as individual tastes change or evolve, I think this Web 2.0 idea will continue to be around for a long time. I'm just curious as to what your thoughts are in respects to what you think Web 2.0 is a precursor to, or the current form of Web 2.0 rather. I mean before these social networking sites we had various p2p chat programs (aim, icq, msn, etc) and forums. What's next?
Hello Adam,
I also feel that Web 2.0 will be here for a very long time, and I feel that this idea is a precursor to a "second life," where people interact with each other in a digital environment. People want to connect with each other in real time, and in many cases with people across the world, and this digital life will present this opportunity. Although this concept sounds like pure craziness, IBM and other businesses do not. IBM and others have already had virtual business meetings in a digital environment ironically titled "Second Life." Whether this concept will have as much force as Web 2.0 is difficult to determine, however it seems that many individuals and companies have already taken the initiative. I personally feel that the common user will want real time activity and capability online, but maybe not an entire "Second Life."
-Dinos
Dinos,
I actually do not think your speculation of people interacting with each other real time in a virtual world is 'pure craziness'. I theorized and blogged recently that this is in fact the direction we're headed for with live, real time video interaction through mobile capabilities. I think that the earliest form of that will be video messaging replacing that of voice mail on phones sometime really soon. Pretty exciting stuff.
Thanks for responding to my message,
Adam
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