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The INSIGHT blog is brought to you by the executive consultants and partners of EyeTraffic Media. Our ever-evolving blog forum offers independent commentary and reflection on the application of interactive marketing and the penetration of new media.
Sunday, March 11, 2007
Web 2.0: WE are the Network
Author:
Dinos Papanastasiou
Research Analyst
Web 2.0 is the influx of next generation services offered by the internet. It is the idea that everyone everywhere can interact, share ideas, and voice their opinions. This concept has its roots when O’Reilly Media coined the term "Web 2.0" in 2004, as an increase of user based and social networking websites were beginning to gain mass popularity and fame. The internet was no longer a medium for one-sided business opportunities, but a large consortium of thought and discussion among anyone who has the connectivity.
According to Tim O’Reilly, the following is a succinct definition of web 2.0:
"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better as more people use them."
In Web 2.0, every individual can have a voice, and anyone can share their thoughts and ideas. Assistant Professor of Cultural Anthropology at Kansas State University Michael Wesch posted a fascinating depiction of Web 2.0 in his video Web 2.0 ... The Machine is Us/ing Us. This video illustrates the progression of internet connectivity and content along with the enhanced ability for interaction and the sharing of ideas between individuals.
Dinos Papanastasiou
Research Analyst
Web 2.0 is the influx of next generation services offered by the internet. It is the idea that everyone everywhere can interact, share ideas, and voice their opinions. This concept has its roots when O’Reilly Media coined the term "Web 2.0" in 2004, as an increase of user based and social networking websites were beginning to gain mass popularity and fame. The internet was no longer a medium for one-sided business opportunities, but a large consortium of thought and discussion among anyone who has the connectivity.
According to Tim O’Reilly, the following is a succinct definition of web 2.0:
"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better as more people use them."
In Web 2.0, every individual can have a voice, and anyone can share their thoughts and ideas. Assistant Professor of Cultural Anthropology at Kansas State University Michael Wesch posted a fascinating depiction of Web 2.0 in his video Web 2.0 ... The Machine is Us/ing Us. This video illustrates the progression of internet connectivity and content along with the enhanced ability for interaction and the sharing of ideas between individuals.
posted by Eye Traffic @ 2:07 PM | 3 comments 
